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Prof Rayviscic Mutinda Ndivo

Prof Rayviscic Mutinda Ndivo

Dean: School of Hospitality & Tourist Management
rmutinda@mut.ac.ke

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Biography

Prof. Ray Mutinda is an Associate Professor and the Dean of the School of Hospitality and Tourism of Murang’a University of Technology. He holds of a BSc. Hotel & Institutional Management (Maseno), Master and Ph.D in Tourism and Hospitality Management (Kenyatta Uni), and a Post-Doctorate in Sustainable Tourism Development (University of Lugano, Switzerland). Besides teaching and research in the tourism sector, Prof. Mutinda has extensively been involved in tourism planning and development within Kenya and the African region at large for the over 15 years. At the regional level, Prof. Ray has offered professional and technical support in tourism development focusing on both the entire African region and individual countries. Key among these include: Formulation of African Tourism Strategic Framework for the African Union; Formulation of the Sustainable Tourism Master Plan (2015-2025) for Ethiopia; formulation of Sustainable Tourism Master Plan for the IGAD region (2013-2023); Tourism for Rural Economic development in Ethiopia; Republic of Burundi Tourism Policy and Implementation Strategy, Tourism Bill, and Tourism Investment Promotion Guide; Tourism Product Development in Sierra Leone; the EAC Tourism Barometer; Policy Research on African Air Transportation and Tourism Sectors’ Regulatory Convergence for the UN Economic Commission for Africa; and the Hanga Ahazaza Project (2020) for development of competency-based curriculum in hospitality and tourism for Rwanda. Prof. Ray is also leading the proposed Tourism Human Capital Development project for the Republic of Djibouti.

In Kenya, Ray has offered his expertise in various National and County tourism development initiatives including being the lead expert in supporting County governments of Makueni, Kitui and Meru in planning and developing their tourism sector; Reviewing of the Strategic Plans for both Kenya Tourism Board (KTB) and the Tourism Regulatory Authority (TRA); and leading the transaction team on the proposed privatization of hotels owned by the former Tourism Finance Corporation (TFC). He has also been a lead expert in a number of research projects at the Tourism Research Institute (TRI). Prof. Ray is currently the National Chairman of the Tourism Professionals Association (TPA), a member of the Association of Hospitality Professional of Kenya (AHPK), a member of Kenya Climate Change Working Group (KCCWG), a member of the UN Roster of Consultants, and a member of the Tourism Panel of Experts at the African Union Commission (AUC) and UN Economic Commission for Africa (UNECA).

Education

  • Sept 2014- Sept 2015: Universita della Svizzera italiana (University of Lugano), Switzerland : Post-Doctorate
  • 2013 : Ph. D (Hospitality and Tourism Management) : Kenyatta University, Kenya.
  • 2009: Master of Science in Hospitality & Tourism Management - Kenyatta University, Kenya
  • 2001: B.Sc Hotel & Institution Management- Maseno University, Kenya

Publications

  1. Kinyua, C., Mutinda, R., & Njeri, A. (2024). The Mediating Role of Behavioural Intentions on the Relationship between Eco-Friendly Perceptions and Behaviour of Guests in Eco-Rated Camps at the Maasai Mara National Reserve, Kenya. African Journal of Tourism and Hospitality Management, 3(1). 111-125. DOI: https://doi.org/10.37284/ajthm.3.1.1921
  2. Ndivo, R. (2022). Disintermediate: Digital media can disintermediate relationships in tourism at heritage destinations. In: Handbook on Heritage, Sustainable Tourism and Digital Media. https://doi.org/10.4337/9781788970082.00032
  3. Muiruri, E., Ndivo, M & Muiruri, J.N (2024). Adoption of Digital Technologies as a Driver for Cost Leadership Strategy in Tour Firms within Nairobi City County, Kenya. African Journal of Tourism and Hospitality Management 3(1):66-76.
  4. Gitau, N.; Misiko, A.J. & Ndivo, RM (2023). Contribution of Adventure Recreation Infrastructure to Sustainable Rural Livelihood in Nyeri, Kenya. African Journal of Tourism and Hospitality Management 2(1), 35-43.https://doi.org/10.37284/ajthm.2.1.1655.
  5. Ongarora, K., Misiko, J., & Mutinda, R. (2023). Effects of the Covid-19 Crisis Preparedness and Recovery Strategies on Tour Operators’ Business Continuity in Nairobi County, Kenya. Journal of Business and Management, 25(4): 55-62
  6. Njagi, , Mutinda, R., & Mwangi, B. (2023). The Moderating Role of Visitors’ Nationality on the Relationship between Service Quality and Behavioural intentions in Star Rated Game Lodges. Journal of Hospitality and Tourism
  7. Njagi, C., Mutinda, M., & Mwangi, B. . (2023). Influence of Service Quality on Emotional Satisfaction in Game Journal of Hospitality and Tourism, 3(2), 20 – 35. https://doi.org/10.47672/jht.1514
  8. Owenga, J., Mutinda, R. & Mapelu, I. (2024). Moderating Effect of Government Policies and Regulations on the Relationship Between Diversification Strategies and Organizational Performance Among Star Rated Hotels in the Kenyan Coast. International Journal of Research and Innovation in Social Science VIII(I):866-880. https://doi.org/10.47772/IJRISS.2024.801065
  9. Owenga, J., Mutinda, R. & Mapelu, I. (2023). Impact of Related Diversification Strategies on Organizational Performance among Star Rated Hotels in the Kenyan Coast. Journal of Hospitality and Tourism 3(3):75-92. https://doi.org/10.47672/jht.1704
  10. Gaturu, S., Mutinda, R. & Miricho, M. (2022). Cost Reduction Strategies and Guest Satisfaction among Hotels in the Coast Region of Journal of Hospitality and Tourism, 2(1), 16-32, 2022.
  11. Gaturu, S., Mutinda, R. & Miricho, M. (2022). Cost Reduction Strategies and Guest Satisfaction among Hotels in the Coast Region of Journal of Hospitality and Tourism , 2(1), 16-32, 2022. https://ajpojournals.org/journals/index.php/JHT/article/view/961/1082
  12. Ndivo, , Kamau, A. & Misiko, J (2022). Policy implementation barriers for mountain tourism destinations; case of Mount Kenya World Heritage Site. Journal of Tourism & Sports Management , 4 (2) : 1109-1116
  13. Kamau, A., Misiko, J & Ndivo, (2022). Efficacy of Codes of Conduct in Promoting Responsible Tourism Practices Within the Mount Kenya World Heritage Site. Journal Of Humanities And Social Science. 27(2), 40-51. https://doi.org/10.9790/0837-270202405
  14. Waita, G.M., Mutinda, R.M,.Kariuki, A.C (2020). Hotel employee operations involvement and its consequence on hotel performance: A case study of classified hotels in Nakuru County, Kenya. International Journal of Economics, Commerce and Management, 8 (4), 498-515.
  15. Mwangi, G, Gichunge, E. & Mutinda R. N. (2019). Moderating role of organizational size on the influence of customer Orientation on the performance of classified accommodation facilities in the Coast region of Kenya. IOSR Journal of Business and Management, 21(6), pp89-93
  16. Mwangi, G, Mutinda R. N. & Gichunge, E. (2019). Influence of Customer relationship management dimensions on the performance of classified accommodation facilities in Kenya. IOSR Journal of Business and Management, 21(6), 11-16
  17. Abongo, B., Mutinda, R., & Otieno, G. (2019). Innovation Capabilities and Process Design for Business Model Transformation in Kenyan Insurance companies: A Service Dominant Logic Journal of Information and Technology, 3(1), 15-45.
  18. Abongo, B.O., Senaj, T., Mutinda, R.(2018). Influence of Strategic Decisions on the Competitive Insurance Market Dynamics in Kenya. Strategic Journal of Business & Change Management, Vol 5, No
  19. Njau, , Mutungi, M., & Mutinda, R. (2019). An Integrated Servqual and Gap Model in Evaluating Customer Satisfaction in Budget Hotels in Nairobi City County, Kenya. International Journal of Current Aspects, 3(II), 41-70. https://doi.org/10.35942/ijcab.v3iII.6.
  20. Ndivo, R.M & Oketch R. (2019). Tourism governance in transition period: Restructuring Kenya’s tourism administration from centralized to devolved system. Journal of Tourism Planning & Development. Vol 16 (2). https://doi.org/10.1080/21568316.2019.1580210
  21. Kanjuru, J., Wang’ombe, L. & Mutinda, R. (2018). Assessment of Domestic Events Management Strategies in Promoting Sustainable Tourism as a Catalyst toward Fostering Peace and Cohesion in The International Journal of Humanities & Social Studies, Vol 6(9), 262-269
  22. Njagi, C.W., Ndivo, R.M & Manyara, G. (2017). Understanding the travel motivation among youth travelers in Kenya: the ‘push’ and ‘pull’ paradigm. African Journal of Hospitality, Tourism and Leisure, 6(1), article 44.
  23. Ndivo, R.M & Cantoni, L. (2016). The Efficacy of Heritage Interpretation at the Lalibela Rock- Hewn Churches in Ethiopia: exploring the need for integrating ICT-mediation. Special Issue on Information and Communication Technologies in Religious Tourism and Pilgrimage, International Journal of Religious Tourism and Pilgrimage, 4 (3), 17-28.
  24. Ndivo, M & Cantoni, L. (2016). Rethinking local community involvement in tourism development. Annals of Tourism Research,57, 275-278           . https://www.cabdirect.org/cabdirect/abstract/20163128331
  25. Manyara, G & Ndivo, R.M (2016). Stakeholders’ Perspectives on the Adoption of a Regional Framework for Tourism Development within the Horn of Africa. Journal of Tourism Planning & Development, 13 (2), 236-247
  26. Ndivo, M & Cantoni, L. (2016). Economic Empowerment of Communities through Tourism: A Pro-Poor Tourism Value Chain Approach. Advances in Hospitality and Tourism Research, 3(2), 116-134.
  27. Kibe, W & Ndivo, R.M. (2015). The strategic response by travel agents in Kenya to opportunities and threats of ICT developments. African Journal of Hospitality, Tourism and Leisure, 4(2).
  28. Kibe, W., Manyara, G., Tromp, D., Odunga, P., & Ndivo, R. (2015). Adoption of ICTs Innovations and Implications to Travel Agencies in Nairobi, Kenya. Tourism Spectrum, Special issue on ICTS and Tourism Development in the 21st Century
  29. Ndivo, R.M., Waudo, J. & Waswa, F. (2012). From National to Regional Tourism Development focus in Kenya: Examining the Challenges and Opportunities. Journal of Tourism Planning & Development, 10(1): 99-109. http://dx. doi.org/10.1080/21568316.2012.729759
  30. Ndivo, R.M & Mayaka, M., (2012). Application of destination choice model: Factors influencing domestic tourists destination choice among residents of Nairobi, Kenya, Tourism Management, 33(6):1593–1597. https://doi.org/10.1016/j.tourman.2011.12.008
  31. Ndivo, M., Waudo, J. & Waswa, F. (2012). Examining Kenya’s Tourist Destinations’ Appeal: the Perspectives of Domestic Tourism Market. Journal of Tourism & Hospitality, 1(5). Available at: http://dx. doi.org/10.4172/2167-0269.1000103

University-level Books

  1. Ndivo, R.M (2011). Domestic Tourism in Kenya: An Application of Destination Choice Sets Theory. Germany: LAP LAMBERT Academic Publishing

Book Chapters

  1. Ndivo, R.M (June 2022). Equity: Ensuring everyone can benefit from ocean tourism. Expert perspective. “High Level Panel for a (Ocean Panel)” Lisbon, Portugal (JUNE 29, 2022). https://oceanpanel.org/perspective/dr-ray-mutinda-ndivo-equity-ensuring-everyone-can-benefit-from- ocean-tourism/
  2. Ndivo, R. Mutinda (Feb 2022). Disintermediate: Digital media can disintermediate relationships in tourism at heritage destinations in Handbook on Heritage, Sustainable Tourism and Digital Media. DOI: https://doi.org/10.4337/9781788970082.00032, Pp 286–293
  3. Ndivo, Rayviscic Mutinda (November, 2020). Growing Africa’s tourism through air transport liberalization in Continental aspirations and key policy bottlenecks in Routledge Handbook of Tourism in Africa (ISBN: 9781138496088) Chapter 7 (available in: https://www.routledgehandbooks.com/doi/10.4324/9781351022545)
  4. Ndivo R.M, Mutisya M., Cantoni L. (2018) Institutionalizing lifelong learning in Kenya. Lifelong Learning for Tourism. Concepts, Policy and Implementation. Routledge, pp159-173